Your customers' personality traits matter. Here's why.
I'm a certified DISC Profile Analyst but sadly had been using the DISC as a placing glance with my clients. Now that I've shifted to it being the #1 thing we do aside from goals assessment it has revolutionized not only my marketing verbiage but even services have been revamped. After sifting through more than 15 reports and clients I've learned that I naturally attract Contemplative types which is my highest trait (with Supportive being in a very close 2nd by 3% off).
To put it simply, the DISC has revolutionized my business and decision making which ultimately leads to improved communication with prospects and my clients for a higher quality customer service experience. We "get each other" now.