Who Are You Talking To? [DO THIS TODAY]
Your customers' personality traits matter. Here's why.
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I wrote a piece for the University of Phoenix about how companies are looking for specific personality types to fill key roles.
In the article, I posed this key question:
Have you considered how your personality affects different parts of your life?
Think about it. Everything you do in some way is affected by your personality.
It’s your default setting (in many ways).
The connection? Well, based on your personality, you’re best suited for specific roles that fit that personality type.
It’s not a perfect, one-size-fits-all approach. Rather, it’s a baseline to help you make better decisions.
Now, the point of today’s article is — what about your ideal customer’s personality?
How are you approaching this person?
What type of personality do they have?
Last week, I discussed how your content creation is not about what YOU want. But, it’s about your primary customer.
What do they want? You can read the previous article below.
Let’s consider a few examples using the DiSC personality types. Here’s the breakdown from my article:
In the DiSC, D stands for dominance, I for influence, S for steadiness and C for conscientiousness.
Someone who is a “D” — maybe they’re a decision maker — so give them quick, actionable tips in your content.
A “C” personality might want to dig into the numbers or data behind something — so give them something to sink their teeth into.
Lastly, an “I” — like me — may want to chat about what they’re doing. So, engage with them in the comments or on Twitter Spaces.
Don’t be afraid to take chances with your content. You’re connecting with others — so keep them top of mind.
This is how your company’s story gets interwoven with your customer’s story. Then, “selling” and “buying” becomes just the next step in the conversation.
Your Turn: What’s Your Top Tip?
Got an idea of how to boost the visibility of others’ content?
Is there a strategy you’re starting to implement that’s getting results?
Are you having trouble getting started?
Tell us below! I’d love to hear from you — and help you with your content strategy!
I'm a certified DISC Profile Analyst but sadly had been using the DISC as a placing glance with my clients. Now that I've shifted to it being the #1 thing we do aside from goals assessment it has revolutionized not only my marketing verbiage but even services have been revamped. After sifting through more than 15 reports and clients I've learned that I naturally attract Contemplative types which is my highest trait (with Supportive being in a very close 2nd by 3% off).
To put it simply, the DISC has revolutionized my business and decision making which ultimately leads to improved communication with prospects and my clients for a higher quality customer service experience. We "get each other" now.