Your Brand’s Story | Storytelling in Content Marketing (Part 4)
Let's discuss the overarching story of your brand
Affiliate offers just for Copywriting Storyteller subscribers…
Get your message out to other entrepreneurs. Sponsor an article or insert a link to your lead magnet at RunTheMoney.com. I offer custom packages just for Copywriting Storyteller subscribers and would love to have you on board. To get started, fill out the form here.
Want to take your content creation to the next level? Justin Welsh’s LinkedIn course will help you go from undiscovered to growing and monetizing your LinkedIn account. Use my LinkedIn OS course affiliate link to get started. You don’t get charged extra using my link — and you support me here at Copywriting Storyteller! 😀
Did you miss a previous edition of my Storytelling in Content Marketing series? I got you covered:
Part 1: Relating To Your Target Audience
Part 3: Using Data in Storytelling
Learn to tell stories that sell. Become a Copywriting Storyteller. Subscribe to never miss a newsletter.
Part 4: Your Brand’s Story
Hey there, Copywriting Storytellers!
For our next piece of the storytelling puzzle, we turn to the overarching story of our brand.
This is the story that we keep telling—and one that keeps our customers coming back.
A great example of this is from Patagonia—the outdoor recreation clothing company.
At its core, Patagonia strives to be an example of sustainability to its customers—and encourages them to “think twice about the environmental impact of buying any product”.
What do Patagonia’s story and shared values do for its brand?
It gives them a framework to use when communicating with current and potential buyers. Their story is interwoven throughout everything the company does—right down to their famous 2011 “Don’t Buy This Jacket” promotional campaign.
It worked because by the time Patagonia launched this campaign it already put in the legwork to develop its story—and connect with consumers on a deep level.
To incorporate a company-wide brand story effectively, Neil Patel, a top entrepreneur and digital marketer, reminds us of one very important element:
Patel says that customers are doing more than buying a product. Rather, “they are buying the brand story…” and now the “customer owns the story…they trust it. The customer is now part of your story. They’ve bought into it. Literally.”
As entrepreneurs, at the end of the day, that is what you want. A consumer base that is so dedicated that they want to become part of your story—and keep coming back for more.
Hosted My First Spaces This Week On X...
Did you miss it? I talked about Personal Branding for Founders with Alexa Curtis and Jeffrey Funk. The last 25 to 30 minutes are absolute gold.
When You’re Ready, Here’s How I Can Help You…
Promote yourself to over 3,400 subscribers (Substack + LinkedIn) by sponsoring this newsletter — The Copywriting Storyteller. Just shoot me an email to get started.
Case studies are great for telling your brand stories. Use the Case Study Storyteller to brainstorm your storytelling ideas in an organized way. No matter what product or service you’re offering — this template can help you understand how to position it for sale. It’s time to tell stories that sell with case studies.