Why Most Substack Writers Quit (and How You Can Last)
Most newsletters don’t fail because of bad writing.
They fail because of bad expectations.
Here’s the pattern I keep seeing:
Week 1: excitement, ideas flowing.
Week 3: posts slow down.
Month 2: silence.
Why?
Because writers treat Substack like a lottery ticket—instead of a long game.
The truth:
👉 Writing once in a while won’t build trust.
👉 Relying only on virality won’t build subscribers.
👉 Quitting after 6 weeks won’t build income.
If you want to last, you need a system:
Consistency over volume. Post 2–3 times a week, not daily sprints followed by burnout.
Leverage your voice. Don’t copy others—react, refine, and remix what’s already trending.
Stack small wins. Each post is an asset. Keep showing up.
Newsletters aren’t won in days or weeks.
They’re won in months and years.
So if you’re feeling discouraged—good.
It means you’re in the same spot everyone hits.
The difference?
Most quit.
You don’t have to.
I will never quit.