Building A Business Even When You're Scared--And Sharing Your Story
Take a leap of faith and be vulnerable. It's OK. You can do it.
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He wanted to become a choreographer.
Even considering starting a business too.
And he’s only in his teens.
He had a strong idea of what he wanted to do.
Also knowing it was smart to work for someone else first.
I admired his approach and offered some advice.
👉 Consider making a name for yourself on social media.
👉 Find dance trends on TikTok and Instagram—and teach them to others.
👉 Create content around Halloween that breaks down Michael Jackson’s “Thriller” video.
I encouraged him.
At first, when I asked him what he wanted to do with his life—I noted his hesitation.
I’m not sure he wanted to tell me.
But, I’m not just any adult.
I enjoy understanding what people like—and want to do.
I love giving people ideas to build their business and career.
It excites me.
I saw his mind being opened to the possibilities for his choreography dream.
Things he never thought of.
I told him to text me if he ever wanted to chat further.
I hope he does.
Bringing Together Story Archaeology & the IE3 Method
This story is a great example of the Story Archaeology Process and the IE3 Method.
I’ll explain in a bit—but first let’s review:
📌 STORY ARCHAEOLOGY 📌
Story Archaeology approach:
✅ Story Mining: looking inward
✅ Story Observing: looking outward
✅ Story Exploring: looking elsewhere
👉 IE3 METHOD 👈
➡️ INSPIRE: Stories that are motivational or transformational.
➡️ EDUCATE: Stories that teach and share information.
➡️ ENTERTAIN: Stories that use drama or humor — and are easy to digest.
➡️ ENTICE: Stories that act as testimonials and calls to action to close the sale.
What I like about the story about the aspiring choreographer is that it hits on Story Archaeology and IE3 perfectly.
It’s a story of a person in my life—Story Observing.
It hits on the Inspirational and Educational aspects of IE3.
This illustrates how you can use the entire framework.
If I wanted, I could share a personal story as part of this too (Story Mining)—or add the ENTICE element by offering a CTA for a brainstorming session with yours truly.
See how that works?
What questions do you have?
Drop them below ⬇️
God bless ☦️
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Case studies are great for telling your brand stories. Use the Case Study Storyteller to brainstorm your storytelling ideas in an organized way. No matter what product or service you’re offering — this template can help you understand how to position it for sale. It’s time to tell stories that sell with case studies.